great, awesome, anti war ads. sorry for short post, just had to expand the viewing of these, even if they might have already been around for a while. great design, visual thinking blog below where found.
from: http://kendalricher.com/blog/?p=241
via: http://theinspirationroom.com/
What goes around comes around
Brand Equity Visualisation
I thought this was an excellant diagram showing the interrelationships among
leading brand equity models of interbrand, aaker & simon and sullivan used to evaluate a brands ability to create value.
see here for defintions: Michael Porters Value Chain linked to Brand Equity Model Measures by vtm - at the bottom also.
quick summary, interbrand are used by the worlds leading brands to asses the
global monetary value of their brand to help them i their decision to buy sell
their brands. Diageo used interbrand to measure the value of PIllsbury brand
before selling, and others i havent researched.
long story short, my research in my studies relating to Design in Business led
me to Brand Equity and its measures and this wonderful diagram showed how
Interbrand, worlds leading brand valuer, didnt utilise this 'Brand Association'
attribute that other models do that arent as bigger global business.
This attribute measured 'success at creating a value image' that much
advertising is trying to do as they try to make you attach 'values', i.e.
wealth, cheapest, efficient, elegance etc to their Logo's/Brands.
I added, back in 2005, further boxes branching off from 'Brand Association' that
ought to be measured by Interbrand such as, the competency of the advertising
agency who are trying to create this value image. AMV BBDO are damn good and
experienced and multi award winning at achieving values for brands.
Directors, the same, Frank Budgen has won many ad awards at creating value
through a brand image.
well my studies
4 years later they will have probably already integrated this into their
measures of brand value when rankking coca cola, macdonalds & microsoft
(they were top when i was researching).
All rights reserved © 2009 to myself and the other respective owners © 2009
the article i found the original diagram from was available on Emerald full
text. Athens authentication required.
http://www.interbrand.com
Michael Porters Value Chain linked to Brand Equity Model Measures by vtm
also check out for further attribute measure (boxes) definitions: http://visualthinkmap.ning.com/photo/michael-porters-value-chain
Nokia Map
The new Nokia 6220 advertisement promoting its mapping technology available on it with, a giant collaborative map. Contrasting close ups of people of varying ages with close ups of pencils/pens even a wonderfully kept one of the pencil nib breaking it creates an excellant mix of creativity, enjoyment and concentration.
No surprise of its brilliance from Wieden & Kennedy, they just do it, sorry about the pun.
Credits:
Agency: Wieden + Kennedy, London
Agency Producer: Lucy Russell
Creative Director: Matt Gooden, Ben Walker
Art Director: Dan Norris
Copywriter: Ray Shaughnessy
Production Company: Partizan, London
Director: Antoine Bardou Jacquet
Producer: David Stewart
DOP: Damien Morisot
Art Director: Chris Oddy
Editor: Bill Smedley, Work, London
Post Production: The Mill, London
Telecine Operator: Paul Harrison
On-line Operator: Barnsley
Music Composer: Wave, London
More at: http://advertisingpawn.com
featured here: http://visualthinkmap.ning.com/video/video/show?id=2168552%3AVideo%3A788