Communication Animation



Saw it and thought I do like the sketched animation look. always draws my attention. A Brief History of Communication, the new ad for The Carphone Warehouse, is a charming stop motion animation by Kristofer Strom, the Swedish artist behind You Tube hit Minilogue (equally as creatively brilliant).

There is a wonderful sequence of the development of the phone from the circular dial, to seperate buttons and then a quaint cultural script of the old 'brick' mobile phones. Then its decrease in size sequenced wonderfully in a clockwise twist from phone, to Ipod/Mp3, to mouse (with quirky/surreal ear phones as its wire) & to RSS symbol (blogging/feeds).

Still with more shifting directions/perspectives it continues fast and sharp until back to mobile with GPS mapping technology into a laptop finishing with the future technology of flying engine subtly anchoring that Chitty Bang Bang idea of flying automobiles.

If it was stop motion, there must have been a thousand photos, but it was worth every last one.

Excellant

cheers

Kristofer

found: on youtube

dugg here: http://digg.com/television/The_Carphone_Warehouse_A_Brief_History_of_Communication

(alas, never the first).

Mastification Visualisation

mastification+lobe+ +trident Mastification Visualisation

The trident gum ads caused quite a bit of controversy with their creative, pastel coloured surreal ads surrounded around mastification.

mas·ti·cate Audio Help [mas-ti-keyt]

  1. to chew
  2. to reduce to a pulp by crushing or kneading, as rubber

Trident imaginatively concieve this idea of the mastification lobe in the brain. 'The mastication lobe is the largest member of the lobe family and is the part of the brain responsible for receiving and processing chewing pleasure. When a human man or woman chews, the taste and texture receptors on the upper tongue send trillions of tiny pleasure signals direct to the mastication lobe via an intricate network of neural pathways.'

View the video here (scroll to THE MASTICATION LOBE EXPLAINED)http://www.tridentgum.co.uk/EN/Trident2008/about/movieshtml.htm

It is quirky and uses these crisp pastel colours and graph paper visual along with the tagline 'mastication for the nation' which is where it had problems with ASA (advertising standards authority) here in the UK and subsequently had to stop their campaign, only after it had already been seen in abundance by the public.

Great thinking, mastificate yourself.

Dictionary.com [Origin: 1640–50; mastic, -ate1]

Visually Constructing Lewis

This is a clever, creative piece of visual thinking. Abbey take the style of a lewis hamilton & his Mclaren (i think) car as a model kit that you can put together.

Particularly how it breaks the number eight apart at the end and then reconstructs it like model pieces. Really makes you re-think about the shape, form of letters/symbols.

great advert, much in the vein of the Honda ads with the Cog ad of everything working together & the problem playground (blogged previously at this site) of visual thinking, problem solving and piecing things together.

Excellant

Typographic City - The Child



Alex Gopher visualises typographically new york city in this highly creative video The Child. It is crafted superbly and is wonderful modern concrete poetry animated. It was directed by H5 who I first noticed in Quentin Newark's What is Graphic Design?.

I came accross The Child when viewing another typographic experiment when I discovered the blog TextVis Recherche 3 featuring Graphic City. It is a pure typography animation which involved the exploration of typography and also the personal feeling of the modern cities. This blog captured a huge range of typographic animations, experiments that are in circa. Great Blog and wonderful text visuals.

Visually Identifying Zombies

The Common Craft Show is a series of short explanatory videos by Lee and Sachi LeFever. Our goal is to fight complexity with simple tools and plain language. We call our format "paperworks" and publish a new video about once a month.

Wonderful visual thinking accompanied by narrative. Zombies in plain english show the subtle humour of the plain english videos. there are ones for Blogs in plain english, RSS, Wikis, Social Networking, Online Photo Sharing. Brilliant.

Medieval Mind Trip - BBC4

Agency: RKCR/Y&R
Creative Director: Damon Collins
Creative: Jules Chalkley; Nick Simons
Director: James Price
Production: Strange Beast
Producer: Kayt Hall
Music: Tam Nightingale, Nightingale Music

This wonderful visual charting the mind of a medieval citizen was created over five weeks with a team of six animators working out of Transistor Studios, the spot delves deep into the facts and fictions of medieval life through a series of intricately detailed shots exploring the images, ideas and iconography of the period. From science and religion to plague and pestilence. The spot brings to life a mind-bending taster of what's to come in the forthcoming BBC4 Medieval Season.

Damon Collins' first project as executive creative director at RKCR/Y&R since leaving Mother at the end of 2007. This his first project at RK he recalls with a grin. "They're a brilliant client (BBC), though challenging when it comes to timings. [...] eight weeks from initial brief to air date."

Collins and his crew started brainstorming ways to convey medieval life stylishly and succinctly. "The idea of the trip came from the fact that stuff people believed in, the things they did and even the colour of the world back then are almost impossible for our minds to contemplate today," Collins explains. "It was a different, bonkers, but very beautiful world, hence the comparison with watching the season being like a drug trip." This bonkers world that might contain images of people with wolves heads similar to characters that Andrew Rae might have drawn featured in Basics Illustration: Thinking Visually by Mark Wigan.

With Strange Beast director James Price at the helm of the animation on the spot. "When Damon mentioned they where re-recording Purple Haze with Medieval instruments I knew this was going to be really a really unique project, so it really gave me the impetus to push the design and just go wild with it," recalls Price.

With the idea of reworking Jimmy Hendrix' Purple Haze it was arranged and recorded by Pascal Bideau and Tam Nightingale who have a penchant for period instruments . The musicians who took part in the project are: Jon Banks (tef), Sharon Lindo (rebec, viol), Keith McGowan (hurdy gurdy, shawm, rackett, curtle), Emma Murphy (recorders).

See the complete article source here:

http://www.shots.net/news_detail.asp?id=4121

A History of Evil



brilliant, animated visual thinking.

The film was intended to show what people have believed in and pointed to as evil throughout history. It was meant to get you to think about what evil really is. It is meant to show that when we get too obsessed with "evil" we might end up taking part in it ourselves.