In-Flowing

695ba6e9119e7649a1a632fdd78e1257 In Flowing


Personal Finance Image from Mint.com
Merging different graphs such as trees, flows, line looks good.
http://www.mint.com/blog/trends/the-new-auto-industry-breakdown/
Car Brands Visual - Auto Family Tree 2008 by Too Many Cars.com

Car Scrap Registration


See this fantastic site about sankey diagrams, http://www.sankey-diagrams.com/


Sankey diagrams are a specific type of flow diagram, in which the width of
the arrows is shown proportionally to the flow quantity. They are typically
used to visualize energy or material transfers between processes.

Source: Wikipedia, article Sankey Diagram

Media Map by brian holmes

Similiar to this previous post,


















Some pages from Willard Cope Brinton's second book

(1939). The whole book can be downloaded (in a worse resolution) for free from www.archive.org/details/graphicpresentat00brinrich

Is also like this merging many types of representations together. http://telegeography.com/products/map_traffic/index.phpe

Global Internet Map



Olympic Infographic

Published on 2009/09/03 1:31 am.
Filed under: brand, car, finance, flow chart, info graphic, sankey

Colour Wheel Associations

Colour Wheel Associations


colour wheel associations by computer arts mag

brand associations that are connoted by certain colours. great wheel to help have an awareness of what colours mean what.

see also:
Colour Scheme Harmoniser
Colour in data visualization
Colour in data visualization references

Published on 2009/06/14 8:33 pm.
Filed under: association, brand, colour, design, emotion, how to, interpret, meaning, money, perception, wheel

Brand Equity Visualisation

Brand Equity Visualisation


Brand Equity by Motameni & Shahroki et al

I thought this was an excellant diagram showing the interrelationships among
leading brand equity models of interbrand, aaker & simon and sullivan used to evaluate a brands ability to create value.

see here for defintions: Michael Porters Value Chain linked to Brand Equity Model Measures by vtm - at the bottom also.

quick summary, interbrand are used by the worlds leading brands to asses the
global monetary value of their brand to help them i their decision to buy sell
their brands. Diageo used interbrand to measure the value of PIllsbury brand
before selling, and others i havent researched.

long story short, my research in my studies relating to Design in Business led
me to Brand Equity and its measures and this wonderful diagram showed how
Interbrand, worlds leading brand valuer, didnt utilise this 'Brand Association'
attribute that other models do that arent as bigger global business.

This attribute measured 'success at creating a value image' that much
advertising is trying to do as they try to make you attach 'values', i.e.
wealth, cheapest, efficient, elegance etc to their Logo's/Brands.

I added, back in 2005, further boxes branching off from 'Brand Association' that
ought to be measured by Interbrand such as, the competency of the advertising
agency who are trying to create this value image. AMV BBDO are damn good and
experienced and multi award winning at achieving values for brands.

Directors, the same, Frank Budgen has won many ad awards at creating value
through a brand image.

well my studies

4 years later they will have probably already integrated this into their
measures of brand value when rankking coca cola, macdonalds & microsoft
(they were top when i was researching).

All rights reserved © 2009 to myself and the other respective owners © 2009

the article i found the original diagram from was available on Emerald full
text. Athens authentication required.

http://www.interbrand.com



Michael Porters Value Chain linked to Brand Equity Model Measures by vtm

also check out for further attribute measure (boxes) definitions: http://visualthinkmap.ning.com/photo/michael-porters-value-chain

Published on 2009/05/12 8:34 pm.
Filed under: advert, brand, diagram, education, equity, figure, image, inter, model, money, success, value, visualisation

Media Map

b34b2de829c56cf4c2dc213bc720dd6c Media Map


This is a brilliant, detailed map of business's, brands, owners featuring news corp owning BskyB, 20th century fox films, fox or that Disney own dreamworks, miramax, hollywood pictures.

It is an endless discoverey with a conveneint key to guide you through Bureau d'etudes intricate pictorgraphs.

Microsoft own Corbis, or that Viacom own ABC, MTV, CBS, Nickelodeon & Paramount Pictures.

It is done in a similar vein to my Brands Visualisation although by far more complex and spanning a greater number of brands.

The pictographs a bold black and orange runing through it connecting certain people. Its not just America through there is Silvio Berlusconi who owns AC Milan in Italy, & AGC (Autorita per le Garanzie nelle Communicazoni).

It is magnificent and this is not the only one, there is one for Military & Technology, Banques (Banks), Pharmacuticals...

found: http://utangente.free.fr/index2.html

cheers arnaud


Published on 2008/07/27 12:38 pm.
Filed under: architecture, brand, carto, colour, communication, composition, creative, data, designs, diagram, graphic, iconography, map, media, movie, multiple, pictures, universal, visualisation, words

UK Brands 2007 Visualisation

3b46320d18886a4a653d03601e7b0f95 UK Brands 2007 Visualisation


Top 10 UK Brands 2007 Visualisation
Originally uploaded by visual think map
This was to visualise the top brands spatially and who owns them/other brands they own also. I started off with well known brand portfolios to visualise them like colgate palmolive but had no direction. So found this top ten list for 2007, and worked from here.

http://www.wonderlandblog.com/wonderland/2007/01/top_ten_most_po.htmle

I liked the vector curved lines like with Maeda's Key magazine covrer post. kept to a soft blue, red pastel palette so you can really visualise the brands and their order, arrangment, ownership.

Was inspired by a car badges brands visual:

coolinfographics.blogspot.com/2008/04/who-owns-car-compan...

featured here: visualthinkmap.ning.com/photo/photo/show?id=2168552%3APho...

Published on 2008/07/03 4:49 pm.
Filed under: architecture, brand, clean, colour, communication, designs, familiar, framing, global, graphic, language, looking, mapping, representation, spatial, spider, universal, visual maps, visualisation