Brand Equity Visualisation

Brand Equity Visualisation


Brand Equity by Motameni & Shahroki et al

I thought this was an excellant diagram showing the interrelationships among
leading brand equity models of interbrand, aaker & simon and sullivan used to evaluate a brands ability to create value.

see here for defintions: Michael Porters Value Chain linked to Brand Equity Model Measures by vtm - at the bottom also.

quick summary, interbrand are used by the worlds leading brands to asses the
global monetary value of their brand to help them i their decision to buy sell
their brands. Diageo used interbrand to measure the value of PIllsbury brand
before selling, and others i havent researched.

long story short, my research in my studies relating to Design in Business led
me to Brand Equity and its measures and this wonderful diagram showed how
Interbrand, worlds leading brand valuer, didnt utilise this 'Brand Association'
attribute that other models do that arent as bigger global business.

This attribute measured 'success at creating a value image' that much
advertising is trying to do as they try to make you attach 'values', i.e.
wealth, cheapest, efficient, elegance etc to their Logo's/Brands.

I added, back in 2005, further boxes branching off from 'Brand Association' that
ought to be measured by Interbrand such as, the competency of the advertising
agency who are trying to create this value image. AMV BBDO are damn good and
experienced and multi award winning at achieving values for brands.

Directors, the same, Frank Budgen has won many ad awards at creating value
through a brand image.

well my studies

4 years later they will have probably already integrated this into their
measures of brand value when rankking coca cola, macdonalds & microsoft
(they were top when i was researching).

All rights reserved © 2009 to myself and the other respective owners © 2009

the article i found the original diagram from was available on Emerald full
text. Athens authentication required.

http://www.interbrand.com



Michael Porters Value Chain linked to Brand Equity Model Measures by vtm

also check out for further attribute measure (boxes) definitions: http://visualthinkmap.ning.com/photo/michael-porters-value-chain

Published on 2009/05/12 8:34 pm.
Filed under: advert, brand, diagram, education, equity, figure, image, inter, model, money, success, value, visualisation

Journal of IA

76ab18421e51fce23b50daef12439eff Journal of IA


The Journal of Information Architecture is an international peer-reviewed scholarly journal. Its aim is to facilitate the systematic development of the scientific body of knowledge in the field of information architecture. http://journalofia.org/

The Journal of Information Architecture is published biannually in English and Volume 1, Issue 1 is the current issue. Read more about the Journal » The Call for Papers for Volume 1, Issue 2, to be published Autumn 2009, is now open. Read the Call for Papers »


Here are the papers in Vol1.


Dorte Madsen's Editorial

Shall We Dance?


“ But where is the research in information architecture? (...) You may come across
research involving information architecture or relevant for information
architecture, but not necessarily written with a specific purpose of developing
the field of information architecture, of adding to the body of knowledge about
information architecture, developing concepts for information architecture, nor
in general addressing the theoretical foundations of information architecture.
Now, with a Journal of Information Architecture, we have a forum where we can
publish what is central to the development of the field of information
architecture. ”


Download Shall We Dance? in PDF format »

Gianluca Brugnoli


Connecting the Dots of User
Experience


The article presents a point of view about analyzing and designing the user experience within
pervasive networks made of distributed services and applications, where the user is the primary actor who freely and opportunistically connects and activates the system components following an activity-driven process. A digital content case study is used to outline the main characteristics of this scenario and to introduce a tool for user experience modelling and designing. From the
application of this model are proposed some considerations about how the design process could change to support this vision.


Download Connecting the Dots of User Experience in PDF format »

Helena Francke


Towards an Architectural Document
Analysis


Information architecture (IA) and document architecture (DA) provide two, partly overlapping, perspectives on the creation of document structures. This article suggests how the architecture of a document can be analysed from these two perspectives. Literature on IA and DA has been examined in order to identify central ideas that are of relevance for analysing the architectures of digital documents. The article contains an overview of how IA and DA have been used and
defined. The article shows how a model for analysing documents as sociotechnical artefacts can fruitfully draw on parts of the theoretical and practical complexes of IA and DA. The aspects that are identified as particularly important from IA are organisation systems, navigation, and labelling. From DA, logical structures, layout structures, content structures, and file structures
are all applicable aspects. It is discussed how these various aspects may be interpreted in order to support an analysis of the organising principles of documents.


Download Towards an Architectural Document Analysis in PDF format »

Andrew Hinton


The Machineries of Context


The essay re-frames Information Architecture as designing context in the digital layer, contending that IA has always been less about organizing information than about designing architecture for a new kind of contextual space. It explores how a global network of user-created hyperlinks has changed how we experience context, and how IA practice emerged to contend with this change. In addition, the essay proposes that IA study and practice develop tools and methods that improve our understanding and methods for solving the increasingly complex design challenges brought about by this new contextual reality.


Download The Machineries of Context in PDF format »

James Kalbach


On Uncertainty in Information
Architecture


Uncertainty, in general, is a fundamental aspect of human activity and underlies much of our
decision making. The notion of uncertainty in information seeking, in particular, dates back to Shannon and Weaver (1949) and since then has been investigated in many forms. Kulthau's (1993) work on information uncertainty is perhaps the most extensive. Through two specific examples, this article proposes uncertainty as a unifying heuristic in information architecture. Measurements of uncertainty can serve a diagnostic function in both the design and evaluation of information technologies and user interfaces.


Download On Uncertainty in Information Architecture in PDF format »

See also:


Published on 2009/05/07 8:01 pm.
Filed under: architecture, editorial, education, information, language, praxis, research, technology

Aesthetics & Computation Group

04db60657d60b3e3b6db622dbda0bbec Aesthetics & Computation Group



instantiating
computation : tom white

exploring visual representations of different models of computation that
lend themselves to direct manipulation in order to better understand and
construct information spaces


codefocus
: jared schiffman

reeavaluating the process of writing programs and the visual environment
in which this activity takes place. to make writing and reading code
more inuitive through an enhanced visual infrastructure



anemone
(live version) : ben fry

using the process of organic information design to visualize the
changing structure of a web site, juxtaposed with usage information



genomic
cartography : ben fry

a series of experiments combining visualization and genomics.
expressing qualitative features of the human genome through advanced
visual representations.

These are some of the projects that I will certainly try to have a deeper
reader about from the aesthetics and computation group featuring john maeda and
ben fry. I was aware of the project below as most people are,




processing :
ben fry and casey reas

processing is an environment for learning the fundamentals of computer
programming within the context of the electronic arts. it is an electronic
sketchbook for developing ideas. processing is an open project initiated
by ben fry and casey reas, of the interaction design institute ivrea.

A very good group that i will certainly follow to keep
up-to-date as they try to explore language, mapping (space), communication.
Truly creative projects that I must have a good read, may just have to blog
individually upon further inspection. I found this group through http://feedproxy.google.com/~r/serialconsign/~3/PKLFOJPUrDM/information-visualization-and-interface-culture with a review of a chapter written by greg smith for Handbook of Research on Computational Arts and Creative Informatics which will be released
sometime in the next several weeks.

Published on 2009/04/25 9:17 pm.
Filed under: cartography, coding, communication, creative, data, design, education, interpret, language, pattern, visual thinking, visualisation, writing

Text 2 Mind Map

ad4abd48d1ebd59d64a848a9d396db87 Text 2 Mind Map


text2mindmap com - potency of graphic - books ideas

This is an excellant, easy to use online mind mapping tool.

Visualise your ideas, thoughts in the text editor on the left, to create a new node/level simply use TAB key and to go back a level, new main node BACKSPACE key, like you do in WORD. Honestly, you need to nothing of design, mind mapping, visualising and it creates the top map that you can view full screen with the controls on the right.

As for the quality of the visualisation, the more TAB levels you create the colours automatically create give you an excellant single tone harmony (faber birren) and it changes in its size both working together to create a very effective hierachy of information. You can change the colours.

The functionality is excellant, simple, clear and to make it transferrable from their site you can easily click Save Map and it generates a flattened jpeg that opens in a new window, so allow popups.

To make changes just tweak your text editor on left and click convert to mind map.

I shouldn't go over the top, but to find such a easy, effective, simple to use online tool is great for those who prefer the speed of digital manipulation, than that of on paper and then having to scan/photog to share digitally, very good.

http://www.text2mindmap.com/

I just shared some ideas of my research from particular books to test its visualisation effects.

Thanks Arnaud, again...

found here: http://as-map.com/blog/index.php/2009/01/12/1077/

Published on 2009/02/05 10:27 pm.
Filed under: carto, clear, colour, diagram, education, harmony, hierachy, map, mind, simple, size, tool