Vism.ag & Creative Maps Blog

Brand Equity Visualisation

Brand Equity by Motameni & Shahroki et al

I thought this was an excellant diagram showing the interrelationships among
leading brand equity models of interbrand, aaker & simon and sullivan used to evaluate a brands ability to create value.

see here for defintions: Michael Porters Value Chain linked to Brand Equity Model Measures by vtm - at the bottom also.

quick summary, interbrand are used by the worlds leading brands to asses the
global monetary value of their brand to help them i their decision to buy sell
their brands. Diageo used interbrand to measure the value of PIllsbury brand
before selling, and others i havent researched.

long story short, my research in my studies relating to Design in Business led
me to Brand Equity and its measures and this wonderful diagram showed how
Interbrand, worlds leading brand valuer, didnt utilise this 'Brand Association'
attribute that other models do that arent as bigger global business.

This attribute measured 'success at creating a value image' that much
advertising is trying to do as they try to make you attach 'values', i.e.
wealth, cheapest, efficient, elegance etc to their Logo's/Brands.

I added, back in 2005, further boxes branching off from 'Brand Association' that
ought to be measured by Interbrand such as, the competency of the advertising
agency who are trying to create this value image. AMV BBDO are damn good and
experienced and multi award winning at achieving values for brands.

Directors, the same, Frank Budgen has won many ad awards at creating value
through a brand image.

well my studies

4 years later they will have probably already integrated this into their
measures of brand value when rankking coca cola, macdonalds & microsoft
(they were top when i was researching).

All rights reserved © 2009 to myself and the other respective owners © 2009

the article i found the original diagram from was available on Emerald full
text. Athens authentication required.

http://www.interbrand.com

Michael Porters Value Chain linked to Brand Equity Model Measures by vtm

also check out for further attribute measure (boxes) definitions: http://visualthinkmap.ning.com/photo/michael-porters-value-chain

Published on 2009/05/12 8:34 pm.
Filed under: advert, brand, diagram, education, equity, figure, image, inter, model, money, success, value, visualisation

Visualisation Magazine Volume 2 - Circles

Open publication - Free publishing - More information

this magazine collates some of the most creative and innovative visualisation of information that try to simplify the complex. this volume is based around circles.

http://issuu.com/visualthinkmap/docs/visualisation_volume_2_circles
featured at flickr:

http://www.flickr.com/photos/visualthinkmap/3333627301/

or on you tube:

http://www.youtube.com/watch?v=qPo8BJcsEXw&eurl=http://business-commando.com/business_commando/&feature=player_embedded

next is based on isometrics. example layout featuring work by julienbayle.net

With excellant help and collaboration from pedro montiero at whattype.wordpress.com it has had an excellant revamp. More work featured by,

Carl Tashian
Peter Crnokrak
T D Architects: Theo Deutinger, Johannes Pointl, Beatriz Ramo
Bradford Paley
Quentin Delobel
Andrew Collins
Grace Lee
Wesley Grubbs, Nick Yahnke
Julien Bayle
Pedro Montiero
Roaxanna Tran (at telegeography.com plus other members)
Ji-Hwan Kim
Sol Jin
stephen p anderson
Christian Nold
jess bachman
tom gauld
2spot et al
Nick Cawthon
Andrew Vande Moere
Jarke J. van Wijk

please send your examples of isometrics for the future issue 3. also please give feedback. and observe the copyrights of non commercial, no derivatives, attributation to myself and pedro.

all featured are very good resources of inspiration for various design jobs as they solve communication problems using easy to understand graphics. Seems a mouthful but basically great graphics that look great (form) and communicate detailed info quickly and easily (function).

All items featured at http://visualthinkmap.ning.com

Version 1 here:

This layout of version 2 lets you zoom in more but loses the nice double page spread, incase you want to see closer detail.

thanks again to all who contributed and there cooperation, very helpful allowing their work to be featured in the magazine and others advice and help. thanks to pedro's collaboartion too, gave it a really good revamp. see more of my work at

http://chriswatsondesign.viviti.com/

or more visualisations featured at

http://visualthinkmap.ning.com

Published on 2009/03/07 12:35 am.
Filed under: aesthetic, brockmann, communication, complex, creative, data, design, image, innovative, knowledge, map, narrative, non linear, paley, text, visual thinking, visualisation, white space, wordless

Amazon Books Map

amaz node - info vis - Takayuki Fukatsu

Amaznode (http://amaznode.fladdict.net/)
is a relation based search engine for amazon which is made with adobe flash9 (as3). This search engine visualizes a relation network of products in amazon, from the statistics data "customers who bought this item also bought", by digging related products again and again. Amaznode is not
only for searching but also good for researching and making an associate link.

Fantastic how it mines the associational network of products 'also purchased by...'

good display for hover over with its interactivity. love it.

integratable to your own amazon associates id. score

and not just books, or info vis... any product. the best amazon widget.

Affiliate with amaznode

Amaznode enables you to make a direct link to paticular saerch query, and you can also add your own amazon associate link.

In the search result view, click the "COPY RESULT LINK" button at the top left menu. It copies a handy html to your clipboard.

a href="http://amaznode.fladdict.net/#keywords=information%20design&locale=uk&searchIndex=" target="_blank" affiliate="AFFILIATEID-22">Search with amaznode: information design /a>

You can easly make a link to amaznode search result by adding this code to your blog or email.

Also if you have amazon associate id, and you replace the part "affiliate=" to your own id, all products in this query works as your associate product link.

Market analysis with amaznode

An another aspect of amaznode is that for researching tool. Searching with amaznode, you can find hidden characteristics of products. For example, some kind of products may be bought by a limited user group even it is very very popular.

Made by Takayuki Fukatsu (fladdict.net / blog)

see previous post: Green Search Engine

Published on 2009/01/23 4:07 pm.
Filed under: algorithm, clean, complex, concept map, data, dynamic, image, information, knowledge, map, multidirectional, nodes, non linear, spatial, spider, technology, visualisation, white space

Visualisation Magazine

Visualization magazine volume 1 has a collection of 20 top examples that explore creative innovative modes of visual communication of information that i have featured at this site, plus other bits that will hopefully expand over time and member (you) would gratefully in time like to contribute, if you wanted.

Things like maps, diagrams, info graphics, mindmaps, brainstorms, sketchbooks,
notebooks, flowcharts, scientific visualization, process visualization etc. As I
say they are very good resources of inspiration for various design jobs as they
solve communication problems using easy to understand graphics. Seems a mouthful
but basically great graphics that look great (form) and communicate detailed
info quickly and easily (function).

http://issuu.com/visualthinkmap/docs/visualisationmagazinevol1

Published on 2008/09/28 5:08 pm.
Filed under: 3d, abstract, art, creative, designs, graphic, iconography, ideas, illustration, image, visual, visual thinking, visualisation

Visualising San Francisc-jello

These are brilliant ways of visualizing, mapping allowing us to see & percieve these regular topographic landmarks abstract luminous colours & organic shapes in a different light.

Liz Hickok's project for her Masters in Fine Art, they are part sculpture, part photography and video, it resonates beyond the immediate appeal of the rainbow colors to become a sublime form of landscape. Her version of the city, which stems from a long-standing interest in three-dimensional city maps, emits a different kind of luminosity than the late 19th century Hudson River Valley variety. This in particular Palace of Fine - C-PrintArts, 2006 12"x16" 36"x48"editions of 12 has a great opposite harmony of orange & blue when light is refracted through gelatin.

'I make the landscapes by constructing scale models of the architectural elements which I use to make molds. I then cast the buildings in Jell-O. Similar to making a movie set, I add backdrops, which I often paint, and elements such as mountains or trees, and then I dramatically light the scenes from the back or underneath. The Jell-O sculptures quickly decay, leaving the photographs and video as the remains' liz hickok.

The molds she construct herself are based on idealized postcard images and her own photographs – have a way of making her vision go down smoothly. When she makes her city shake, as in her short video work, the landscape comes alive with the power of nature and culture on the brink of transformation, through changing our perspectives of the world in quite an innovative way.

http://www.lizhickok.com/10palace.html#photo

http://www.mills.edu/academics/grants_and_special_programs/mfa_exhibitions/mfa_2005/hickock/

Originally Dugg by user Gregd here
http://digg.com/search?section=all&s=san+francisco+jello

Published on 2008/05/09 6:49 pm.
Filed under: 3d, architecture, colour, contrast, creative, image, innovative, landmarks, landscapes, light, mapping, perception, perspectives, seeing, sublime, technology, visual maps, visualisation, world

Viz Think 08

Talking about Viz Think 08 (David Gray Blog - Communication Nation) Stephen Few expresses concerns over drawings. The other speakers hired 'they don’t accurately represent the spectrum of visual thinking, and that the list of topics is heavily skewed, primarily toward the use of drawings to record ideas (such as during a brainstorming meeting) or in printed form to explain something, such as a concept or process' (Visual Business Intelligence A blog by Stephen Few).

He express his concerns over visual thinking at Viz Think 08 not just being about drawing in his blog post Not every picture is worth a thousand words (dec 07). He rightly points out that visual thinking should include the exciting ways in which it 'is supported by technology today: information visualization—”the use of computer-supported interactive visual representations of abstract data to amplify cognition” (Card, Mackinlay, and Shneiderman, Readings in Information Visualization: Using Vision to Think - Interactive Technologies, 1999).

Technologies that created the previous post featuring Julien Bayles Dynamic Clock. I stumbled accross the image featured that I thought was a great spatial visualisation of the aspects involved in visual thinking that I assume is by Stephen Few. Its similiar style to the artist Eboy featured in Illustration Now! - 150 Illustrators featuring some of these technologies that integrate into this visual thinking spectrum such as navigating Virtual Worlds or Video Communication distributed by Utube via what should be featured in the illustration the internet. I particularly like the guy featured in the bottom right, 'communication skills, problem solving & drawing' definetly needed to visually think & design - solve.

But technology does have a huge influence on visual thinking, it allows us to communicate/collaborate ideas accross the world/virtual world instantly it also allows us to catalogue/collate these wonderful & varied abstract data visualisations from notebooks to concept maps.

Published on 2008/04/30 3:35 pm.
Filed under: abstract, communication, data, diagram, image, information, internet, multidirectional, pictures, spatial, technology, thoughts, visual thinking

Dynamic Time Visualisation

Julien Bayle.net talks about visual design and more. He works on social network visualizations, generative art and data visualizations.

He has had some of his social network visualisations published on visual complexity.com.

His dynamic clock to visualise time is simple and innovative. Rather than just static numbers around a circle and handles, he uses space (area) in circles to represent the amount of time elapsed in seconds (dark blue), minutes (white) & hours (light blue).

A great alternative perspective to time rather than the usual. Certainly making the familiar strange through a conflict that needs to be interpreted.

http://www.julienbayle.net/complexity/visualization/clock/

Published on 2008/04/29 9:04 pm.
Filed under: clean, conflict, contrast, creative, dynamic, function, image, incongruous, innovative, interpret, seeing, simple, spatial, strange, subvert, time, visualisation

BrainLand

Wallpaper-1600x1200
Originally uploaded by Unit Seven

This is another excellant subversion of a style usually associated with geographic maps, with grid references of ordance survey and great depth of relief terrain shading... of the mind.

The subtle graduation of blue for sea tropically encompassing the Blood brain barrier reef (what wonderful characters they would be in the reef) and a brown, beige 'land' containing Isles of Imagination.

I would like to topographically follow the 'salience trail'.

Wonderful surreal visual map of the mind.

Published on 2008/04/21 5:33 pm.
Filed under: abstract, brain, contrast, creative, designs, image, landmarks, mind, subvert, surreal, topographic, visual maps