Saw this quirky little durex animation, thought it would lighten everyones mood. quite creative.
CR state 'Not much to say about this Durex ad made by NY animation studio Superfad for Atlanta agency Fitzgerald + Co, except that it made us laugh.
Apparently, everything is done in CGI. Shame, we had visions of a particularly filthy-minded party balloon folder twisting away in a studio somewhere…'
Out-takes here
from: http://www.creativereview.co.uk/crblog/durex-balloon-animals/
http://www.coo.kz/
This is the website Lauren Bugeja has created to house these beautiful visual maps. The visual equivalent of a thesis - work from her final semester in Visual Communications.
She calls these visual maps Recipics, good use of ambiguity in the word pun on recipes. These are great explorations of visually mapping information making it universally accessible. She still uses the paradigm of numbers & arrows, but what I like best is how she uses these & space to depict time & measurements fig. Depicting time in a similar tecnhique to Bradford Paley in Once more around the sun. She uses faded flames contrasted to full colour to depict gas mark, which is admirable technique removing the use of numbers.
She has great experiments between mimetic depictions of food, but creates great iconic characters to represent meats i.e. lamb=sheep, beef=cow & pork=pig, fig.
Bugeja acknowledges the occasional stumbling block: “The ingredients are still a work in progress,” she said. “For example, it’s hard to explain the difference between flour, baking powder, anthrax and cocaine without words.”
A clean sans serif font, & beautiful pastel colours really caps off a great, excellantly executed idea.
Her research map as she calls it, looks at the contrast of word & images, human factors with Human Information Processing with communication. In relation to interaction of the GUI (graphic user interface) she states the same as I have researched with engagement allowing greater playfulness through more challenge, presenter control, and variety in a game for browsing.
What’s most relevant here is the Information Architecture to ‘organise information to create meaning’ through ‘scheme & structure’ i.e. mental schemas and these visual map techniques of brainstorms, spider diagrams etc (Bugeja, 2008, p VC Major project). There are many more beautiful visual maps of all topics linked under diagram diaries on flickr.
http://www.flickr.com/photos/laurenbugeja/sets/72157594238802216/