This was devised from a D&AD brief from the pair Sam Mosley and Sarah Mullen and reminds me very much of Sound Sewing that I posted a while ago.
The D&AD brief was,
'create an original and underground viral to drive a diverse aand creative audience to clothing brand Fred Perry's Sub Culture music website'.
Maybe they saw the same thing i had but no doubt they married the music and the clothes perfectly. I need to check if they achieved the technology or if it was just the idea in the video they created of the brilliant White Stipes Seven nation army playing froman ipod hooked up to a sewing machine. plenty of peaks and waves in the sound to create a personalised t shirt.
Think i may have said in the sound sewing post, but i love the unique visual of the soundwave is the accurate form of phonetics, as opposed to arbitary language of the abstract alphabet.
I'd have one of Seven Nation Army, not necessarily a fred perry t shirt. Without quoitng too much of the CR mag's sept 2010 issue (i know it took this long to post it) but, they mention,
'creatives are in a prviliged position to be able to fill up every possible media space that the public comes accross day to day, so it really shouldnt be just any old crap'.
crmag.co.uk/samandsarah
http://web.me.com/sarahmullen1/Site/Welcome.html



