CategoryBusiness

April 29, 2024 — Business acquisitions are common but often shrouded in mystery because they happen behind closed doors. In this article, Yaakov details the story of his company and the journey it took him on, shedding light on the process of selling a business and what he learned from the experience. Read more…

April 26, 2024 — Free-tier pricing is a common marketing strategy. “Free” gets people in the door and allows them to settle in and see how things work. But, as Juan Diego Rodriguez explains, the practice of free tiers is often conflated with free trials. And while the distinction may be nuanced, the consequences of sunsetting free-tier pricing may be huge. Read more…

March 21, 2024 — Whether digital or physical, designing a customer touchpoint requires an understanding of the essential relationship between the brand and the user experience, which is also known as the brand experience. This article is a simple guide to building long-lasting customer relationships based on the seven rules of Rikyu in the Japanese tea ceremony for a creative and memorable twist. Read more…

January 29, 2024 — Most product teams commonly adopt a feature-centric mindset, finding them convenient for brainstorming, drafting requirement documents, and integrating into backlogs and ticketing systems. In this article, Andy Budd shows how fixation with features might be holding you back and how making a few small tweaks to your process could make an entire world of difference. Read more…

November 28, 2023 — In this article, Sasha guides you through crucial processes and factors to achieve a consistent brand presence across platforms. She offers an overview of the entire brand identity process, explores collaboration with UI teams, and provides essential details on the assets required for the successful implementation of a digital brand. Read more…

November 21, 2023 — Product teams benefit from knowing their users’ needs and how they respond to product updates as they build out the roadmap of a product. This article covers Voice of Customer programs and is aimed at those who work on a product team as well as executives who are looking for how to better inform your products using insight from users. Read more…

July 12, 2023 — Accelerate your organization’s growth and innovation with the power of Rapid Research. From inception to implementation, here is the step-by-step roadmap on how to build the program from scratch and uncover the untapped ROI opportunities waiting to propel your initiatives to new heights. Read more…

June 2, 2023 — Pricing a product or service is one of the more challenging aspects of product development. Pricing is an inexact science, and chances are you will not get it right the first time. But where do you even begin? Let’s explore the important considerations that go into product pricing. Read more…

May 17, 2023 — The process of upgrading large third-party packages in equally large organizations is rarely, if ever, as easy as running an npm update and calling it a day in this context. Joran Quinten shares valuable lessons from his team’s experiences in upgrading third-party code that affects codebases across the entire organization. Read more…

March 30, 2023 — Workshops are all about people: they involve people, are conducted by people, and aim to close the gaps in people’s communication. Slava Shestopalov shares a checklist with everything you need to keep in mind when running a workshop. Read more…